Protecting Kids from Stealth Advertising in Digital Media – Federal Trade Commission News

Protecting Kids from Stealth Advertising in Digital Media – Federal Trade Commission News

Presentation: Children’s Advertising Show and Tell

Mamie Kresses is VP of the Children’s Advertising Review Unit (CARU) of BBB National Programs. She oversees CARU’s ongoing efforts to help companies of all sizes ensure their advertising and data collection practices regarding children comply with existing laws and guidelines. She also leads CARU’s COPPA Safe Harbor program and the organization’s independent monitoring and enforcement actions to address advertising and privacy practices that do not meet CARU’s advertising and privacy guidelines or that violate COPPA. Before joining CARU, she was a senior attorney in the Federal Trade Commission’s Division of Advertising Practices and was a recipient of the FTC’s Robert Pitofsky Lifetime Achievement Award.

Panel 1: Children’s Cognitive Abilities – What do they know, when?

Sun Joo (Grace) Ahn (Ph.D., Stanford University) is an Associate Professor at the Grady College of Journalism and Mass Communication at University of Georgia. She is the founding director of the Games and Virtual Environments Lab ( and the co‐editor‐in‐chief of Media Psychology. Her main program of research investigates how immersive technologies such as virtual and augmented reality transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way that people think, feel, and behave in the physical world. She has received funding from the National Science Foundation, National Institutes of Health, National Oceanic and Atmospheric Administration, and the Environmental Protection Agency. Her work is published in numerous outlets in the fields of communication, health, and engineering.

Liselot Hudders, PhD is Associate Professor in marketing communication at Ghent University, Belgium, and director of the Center for Persuasive Communication. Her research focuses on how children are affected by digital marketing and the role of advertising literacy. She’s an expert on influencer marketing and studies the impact of kidfluencing activities for children. In 2022, she launched to inform influencer parents about the risks involved with their sharenting behaviors. She published her research in the advertising and communication journals and her work has been awarded various prizes. She is a board member of the European Advertising Academy and associate editor of International Journal of Advertising and Journal of Interactive Advertising.

Sonia Livingstone, FBA, OBE is a Professor of Social Psychology at the Department of Media and Communications at the London School of Economics and Political Science. She has published 20 books including “Parenting for a Digital Future: How hopes and fears about technology shape children’s lives.” She directs the “Digital Futures Commission” (with 5Rights Foundation) and “Global Kids Online” Protecting Kids from Stealth Advertising in Digital Media (with UNICEF). She works on European Commission and UKRI funded projects about children’s opportunities, risks and rights in a digital world. Since founding the 33 country EU Kids Online network, Sonia has advised the UK government, European Commission, European Parliament, UN Committee on the Rights of the Child, Council of Europe, OECD, ITU and UNICEF.

Jenny Radesky, MD is Division Director of Developmental Behavioral Pediatrics and Associate Professor of Pediatrics at the University of Michigan Medical School. Her NIH‐funded research focuses on the use of mobile/interactive technology by parents and young children and how this relates to …….


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